COLORADO MARKETING SUMMIT
JUNE 19, 2019 // #COMKTG // DENVER, CO
The Colorado Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda,
Welcome Reception & Registration; badge collection, light refreshments and networking.
9:00 - Morning Keynote
9:20 - Panel: The Colorado Brand
How do Colorado brands stay true to their roots while expanding marketing efforts to target a growing audience? Panelists broach challenges such as: marketing state regulated products, growth marketing within Colorado’s traditional content, and innovating for the state’s smaller businesses.
10:00 - Keynote Address
10:20 - MEANINGFUL DIGITAL & MOBILE ENGAGEMENT
Innovation and personalization in digital media and IoT- brands compare and contrast approaches to personalization, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.
10:50 - Morning Break
Morning Networking Break; coffee, light refreshments and networking
11:10 - Panel: Differentiation & Engagement through Content
With so much noise across so many digital and traditional channels, how are brands standing out and being seen? With so many customers generating original content, how are brands capturing their customers’ experiences to tell authentic and distinct stories?
12:00 - Keynote Address
12:20 - Panel: Women & Leadership in Marketing
Perspectives from women leaders on marketing and the ascent of women in America - a discussion of authenticity and empowerment; equity and innovation; of women as customers, storytellers and trailblazers.
1:10 - Networking Luncheon
Lunch, refreshments and networking
2:30 - Case Study Presentation: Problem, Solution, Outcome, Q&A
2:45 - Panel: Customer Experience, Care & Insight
How are brands measuring & improving customer excitement & satisfaction? How are they using attribution channels to reach their audiences while keeping their data private and targeted?
3:35 - Panel: Reputation Management & Nurturing Loyalty
Proactively preventing negative emotions and engaging constructively with customers - how are brands supporting positive reputation growth through customer-to-customer reviews, messages and content? What role does reputation play in loyalty? Is reputation damage irreversible?
4:25 - Afternoon Break
Coffee, light refreshments and networking
4:45 - Panel: Building a Successful Brand/Agency Collaboration
Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success and sustainability?
5:35 PM - Cocktail Party & Networking Reception
Chief Marketing Officer
MORE SPEAKERS COMING SOON, CHECK BACK FOR UPDATES!
T: (805) 475 3218
Pre-registration is required for all attendees.
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Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits. Including brands like:
The Colorado Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits. Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors
HOW DO I BECOME A SPONSOR?
ARE THERE NETWORKING OPPORTUNITIES?
Absolutely! The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!
WHAT'S THE DRESS CODE?
Business casual is recommended - comfort is essential!
Ritz-Carlton, 1881 Curtis Street, Denver, CO 80202