COLORADO MARKETING SUMMIT
JUNE 25, 2020 // #COMKTG // DENVER, CO
Chief Marketing Officer & Senior Vice President
Chief Marketing Officer
Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits. Including brands like:
The Colorado Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda,
Welcome Reception & Registration; badge collection, light refreshments and networking.
9:00 - Morning Keynote
9:20 - Panel: New Technology and Digital Evolution
How are brands deciding what problems are worth solving with AI & Machine Learning? What new applications and innovations will emerge and how might they impact? Brands discuss risks, concerns and leveraging AI for the good.
10:00 - Panel: Differentiation & Engagement through Content
With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories?
10:40 - Morning Break
11:10 - Case Study Presentation
11:30 - Panel: Building a Successful Brand/Agency Collaboration
Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?
12:10 - Lunch
1:10 - Afternoon Case Study
1:30 - Panel: Meaningful Digital & Mobile Engagement
Innovation and personalization in mobile apps, digital media and IoT- brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.
2:10 - Panel: Measurement: Finding the Right Balance
How are brands finding the right balance between too much data and just the right amount. How are they implementing this information internally between what the Director/VP needs to understand and what the manager overseeing the project or program needs to know. With so much data - who needs to be the expert and on what types of data?
2:50 - Afternoon Break
3:10 - Panel: Reputation Management & Nurturing Loyalty
A discussion of the ways in which brands are proactively preventing negative emotions while engaging constructively with customers. How are brands supporting positive reputation growth through customer-to-customer reviews, messages, and content? What role does reputation play in loyalty? Is a damaged reputation irreversible?
3:50 - Panel: Corporate Social Responsibility
Presently, there is an increasing need for brands to stay socially conscious while simultaneously addressing key corporate issues. How have brands implemented corporate social responsibility practices into a sustainable business model, and how has doing so strengthened their fundamental business practices as well as their brand to consumer engagement?
4:30 - Closing Keynote Address
4:50 - Happy Hour
T: (208) 899-1685
The Colorado Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits. Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors
HOW DO I SIGN UP?
HOW DO I BECOME A SPONSOR?
ARE THERE NETWORKING OPPORTUNITIES?
Absolutely! The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!
WHAT'S THE DRESS CODE?
Business casual is recommended - comfort is essential!
Ritz-Carlton, 1881 Curtis Street, Denver, CO 80202
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