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COLORADO MARKETING SUMMIT

 

JUNE 19, 2019 // #COMKTG // DENVER, CO

 

 

SUBSCRIBE FOR UPDATES

ON SPEAKERS AND SPONSORS

 
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250+ Colorado-based brands come together to share fresh ideas, solve problems and make meaningful connections.

CONTENT-DRIVEN AND CO-AUTHORED BY THE BRANDS

 

WHO ATTENDS:

WHAT TO EXPECT:

THE TAKEAWAY:

    • Chief Marketing Officers
    • Chief Brand Officers 
    • Advertising Strategists 
    • Social Media Managers
    • Creative Directors
    • Local, Regional and National Brands
    • 7 interactive discussion panels
    • Q&A with 50+ speakers
    • 4+ hours of dedicated networking
    • Social events!  Including a welcome breakfast, lunch & a cocktail party!
    • Fresh ideas to inspire your audiences
    • New tools to tell your brand's story
    • Exciting new relationships with marketers, brands and partners
    • Membership in a community of like minded marketers

    DOWNLOAD THE AGENDA

     

    The Colorado Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda,

     

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    PROGRAM AT A GLANCE:

     

     

    8:00 AM

    Welcome Reception & Registration; badge collection, light refreshments and networking.

    9:00 - Morning Keynote Address:

    Jay Roth, Chief Marketing Officer, DISH Network

    9:20 - Keynote Address

    The world is constantly evolving, diversifying and shedding stereotypes, while its consumers become increasingly savvy. Now, more than ever, marketers must unlock hidden opportunities to propel it into the future.

    Presentation By:

    Beatriz Acevedo, Cultural Strategist, Entrepreneur & Thought Leader

    Introduction By:

    Mark Mitton, Partner & Chief Marketing Officer, 9thWonder

    9:40 - Panel: The Colorado Brand

    How do Colorado brands stay true to their roots while expanding marketing efforts to target a growing audience? Panelists broach challenges such as: marketing state regulated products, growth marketing within Colorado’s traditional content, and innovating for the state’s smaller businesses. 

    10:20 - Keynote Address:

    Chris Rodgers, CEO & Founder, Colorado SEO Pros

    10:40 - Meaningful Digital and Mobile Engagement

    Innovation and personalization in digital media and IoT- brands compare and contrast approaches to personalization, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.

    11:20 - Morning Break 

    Morning Networking Break; coffee, light refreshments and networking

    11:35 - Panel: Differentiation & Engagement through Content

    With so much noise across so many digital and traditional channels, how are brands standing out and being seen?  With so many customers generating original content, how are brands capturing their customers’ experiences to tell authentic and distinct stories? 

    12:15 - Panel: Women & Leadership in Marketing 

    Perspectives from women leaders on marketing and the ascent of women in America - a discussion of authenticity and empowerment; equity and innovation; of women as customers, storytellers and trailblazers.

    1:15 - Networking Luncheon

    Lunch, refreshments and networking

    2:35 - Case Study Presentation: Problem, Solution, Outcome, Q&A

    Matthew Erley, VP of Growth, Havenly

    2:50 - Panel: Customer Experience, Care & Insight

    How are brands measuring & improving customer excitement & satisfaction? How are they using attribution channels to reach their audiences while keeping their data private and targeted? 

    3:30 - Panel: Reputation Management & Nurturing Loyalty

    Proactively preventing negative emotions and engaging constructively with customers - how are brands supporting positive reputation growth through customer-to-customer reviews, messages and content?  What role does reputation play in loyalty?  Is reputation damage irreversible?

     4:10 - Afternoon Break

    Coffee, light refreshments and networking

     4:25 - Panel: Building a Successful Brand/Agency Collaboration

    Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success and sustainability?

     5:05 PM - Cocktail Party & Networking Reception

    We always have to think about the long term relationship with B2B. Marketing has to be the enabler of that relationship.
    — Ana Villegas, Marketing Director, MAC Marketing - Dell
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    Meet our Keynote SpeakerS

     

    Jay Roth

    Chief Marketing Officer

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    Mark Mitton

    Partner & Chief Marketing Officer

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    Chris Rodgers

    CEO & Founder

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    Beatriz Acevedo

    Cultural Strategist, Entrepreneur
    & Thought Leader

     
     
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    MEET OUR SPEAKERS

     


    FOR BRAND SPEAKING OPPORTUNITIES, CONTACT:

     
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    Brigid McGivern

    E: Brigid@icsummits.com

    T: (718) 502 9848

     
     

    Lead SponsorS

     
     
     

    OUR sponsors

     

    FOR SPONSORSHIP OPPORTUNITIES, CONTACT:

     

     
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    Gauhar Mirza

    E: gauhar@icsummits.com

    T: (929) 344 1705


    in partnership with

     
     
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    GET YOUR TICKET

     

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    TICKETS CONTACT:

     

    Endy Lu

    E: endy@icsummits.com

    T: (805) 475 3218

     

     

     

    Pre-registration is required for all attendees.

    PRESS PASSES

    IC Summits offers a limited number of press passes to members of established media organizations. If you’re an editor, reporter, writer, or broadcaster, you’re eligible to apply. CLICK HERE TO CHECK OUT THE FULL DETAILS AND APPLY TODAY.

    ATTENDEES

    Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits. Including brands like:

    Customers want to become invested in your brand. Give them something to get invested in.
    — Gene De Libero, Digital Marketing Evangelist - Sitecore
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    FAQS

    WHO ATTENDS?

    The Colorado Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits.  Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors

    HOW DO I SIGN UP?

    Tickets are on sale here, or you can contact Endy Lu for more information

    HOW DO I BECOME A SPONSOR?

    Easy!  Contact Gauhar Mirza to find out about the remaining openings - gauhar@icsummits.com

    ARE THERE NETWORKING OPPORTUNITIES?

    Absolutely!  The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!

    WHAT'S THE DRESS CODE?

    Business casual is recommended - comfort is essential!

    LOCATION/VENUE

    Ritz-Carlton, 1881 Curtis Street, Denver, CO 80202

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