COLORADO MARKETING SUMMIT
JUNE 19, 2019 // #COMKTG // DENVER, CO
Cultural Strategist, Entrepreneur
& Thought Leader
Partner & Chief Marketing Officer
CEO & Founder
Chief Marketing Officer
Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits. Including brands like:
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The Colorado Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda,
Welcome Reception & Registration; badge collection, light refreshments and networking.
9:00 - Morning Keynote Address: “How Marketing Can Transform A Company: The Inside Story of Dish’s ‘Tuned In To You’ Campaign”
Jay Roth, Chief Marketing Officer, DISH Network
9:20 - Keynote Address; Hidden Audiences: The Ultimate Growth Driver
The world is constantly evolving, diversifying and shedding stereotypes, while its consumers become increasingly savvy. Now, more than ever, marketers must unlock hidden opportunities to propel their brand into the future.
Beatriz Acevedo, Cultural Strategist, Entrepreneur & Thought Leader
Mark Mitton, Partner & Chief Marketing Officer, 9thWonder
9:40 - Panel: The Colorado Brand
How do Colorado brands stay true to their roots while expanding marketing efforts to target a growing audience? Panelists broach challenges such as: marketing state regulated products, growth marketing within Colorado’s traditional content, and innovating for the state’s smaller businesses.
10:20 - Keynote Address: SEO in 2019: AI, Intent, and Cross Channel Collaboration
Chris Rodgers, CEO & Founder, Colorado SEO Pros
Understanding the relationship between AI & SEO — how Google uses AI and how marketers should use it. Why user intent should be your #1 SEO focus and how it leads to better performance. Why siloing SEO is a major limiting factor and how SEO should function across organizational teams.
10:40 - Meaningful Digital and Mobile Engagement
Innovation and personalization in digital media and IoT- brands compare and contrast approaches to personalization, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.
11:20 - Morning Break
Morning Networking Break; coffee, light refreshments and networking
11:40 - Panel: Differentiation & Engagement through Content
With so much noise across so many digital and traditional channels, how are brands standing out and being seen? With so many customers generating original content, how are brands capturing their customers’ experiences to tell authentic and distinct stories?
12:20 - Panel: Women & Leadership in Marketing
Perspectives from women leaders on marketing and the ascent of women in America - a discussion of authenticity and empowerment; equity and innovation; of women as customers, storytellers and trailblazers.
1:10 - Networking Luncheon
Lunch, refreshments and networking
2:35 - Case Study Presentation: Why Your Marketing Team Needs a Rebrand.
Marketing can no longer exist as a siloed business unit responsible for traditional tactics such as brand, traffic, communications, etc. These are still important tactics, but no longer enough to win. Modern day marketers have to make the shift to a mindset of "growth." We will discuss what it means to build a growth team and why it's so important for you and your company to prescribe to a mentality of growth vs. marketing.
Matthew Erley, VP of Growth, Havenly
2:50 - Panel: Customer Experience, Care & Insight
How are brands measuring & improving customer excitement & satisfaction? How are they using attribution channels to reach their audiences while keeping their data private and targeted?
3:30 - Panel: Reputation Management & Nurturing Loyalty
Proactively preventing negative emotions and engaging constructively with customers - how are brands supporting positive reputation growth through customer-to-customer reviews, messages and content? What role does reputation play in loyalty? Is reputation damage irreversible?
4:10 - Afternoon Break
Coffee, light refreshments and networking
4:30 - Panel: Building a Successful Brand/Agency Collaboration
Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success and sustainability?
5:10 PM - Cocktail Party & Networking Reception
T: (208) 899-1685
The Colorado Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits. Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors
HOW DO I BECOME A SPONSOR?
ARE THERE NETWORKING OPPORTUNITIES?
Absolutely! The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!
WHAT'S THE DRESS CODE?
Business casual is recommended - comfort is essential!
Ritz-Carlton, 1881 Curtis Street, Denver, CO 80202
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