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COLORADO MARKETING SUMMIT

 

JUNE 25, 2020 // #COMKTG // DENVER, CO

 

 
 

250+ Colorado-based brands come together to share fresh ideas, solve problems and make meaningful connections.

CONTENT-DRIVEN AND CO-AUTHORED BY THE BRANDS

 

WHO ATTENDS:

WHAT TO EXPECT:

THE TAKEAWAY:

    • Chief Marketing Officers
    • Chief Brand Officers 
    • Advertising Strategists 
    • Social Media Managers
    • Creative Directors
    • Local, Regional and National Brands
    • 7 interactive discussion panels
    • Q&A with 50+ speakers
    • 4+ hours of dedicated networking
    • Social events!  Including a welcome breakfast, lunch & a cocktail party!
    • Fresh ideas to inspire your audiences
    • New tools to tell your brand's story
    • Exciting new relationships with marketers, brands and partners
    • Membership in a community of like minded marketers
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    GET YOUR TICKET 

    WHAT’S INCLUDED:

    • Main Conference & Exhibition

    • Executive Networking Luncheon

    • Summit Cocktail Party

    • Keynote Presentations

    • Networking Breakfast Reception

    VENDOR CONTACT:

    BRAND CONTACT:

    Pre-registration is required for all attendees..

     
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    MEET OUR KEYNOTE SPEAKERs

     
     

    STEVE JENKS

    Chief Marketing Officer & Senior Vice President

     
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    STEVE LESNARD

    Chief Marketing Officer

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    FRANK SOTTOSANTI

    Chief Marketing Officer

     
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    MEET OUR SPEAKERS 


    FOR BRAND SPEAKING OPPORTUNITIES, CONTACT:

     
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    Davina Roberts

    E: davina@icsummits.com

    T: (917) 426-1626

     

    ATTENDEES

    Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits. Including brands like:

    Customers want to become invested in your brand. Give them something to get invested in.
    — Gene De Libero, Digital Marketing Evangelist - Sitecore

    DOWNLOAD THE AGENDA

     

    The Colorado Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda,

     

    8:00 AM

    Welcome Reception & Registration; badge collection, light refreshments and networking.

    9:00 - Keynote Presentation

    Speaker:

    Steve Jenks, Chief Marketing Officer, Empower Retirement 

    9:20 - Panel:  New Technology and Digital Evolution 

    How are brands deciding what problems are worth solving with AI & Machine Learning? What new applications and innovations will emerge and how might they impact? Brands discuss risks, concerns and leveraging AI for the good. 

    10:00 - Panel:  Differentiation & Engagement through Content

    With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories?

    10:40 - Morning Break

    11:10 - Keynote Presentation

    Speaker:

    Steve Lesnard, Chief Marketing Officer, The North Face

    11:30 - Panel: Building a Successful Brand/Agency Collaboration

    Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?

    12:10 - Lunch 

    1:10 - Presentation

    1:30 - Panel:  Meaningful Digital & Mobile Engagement

    Innovation and personalization in mobile apps, digital media and IoT- brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.

    2:10 - Panel: Measurement: Finding the Right Balance

    How are brands finding the right balance between too much data and just the right amount. How are they implementing this information internally between what the Director/VP needs to understand and what the manager overseeing the project or program needs to know. With so much data - who needs to be the expert and on what types of data?

    2:50 - Afternoon Break 

    3:10 - Panel: Reputation Management & Nurturing Loyalty

    A discussion of the ways in which brands are proactively preventing negative emotions while engaging constructively with customers. How are brands supporting positive reputation growth through customer-to-customer reviews, messages, and content? What role does reputation play in loyalty? Is a damaged reputation irreversible?

    3:50 - Panel:  Corporate Social Responsibility  

    Presently, there is an increasing need for brands to stay socially conscious while simultaneously addressing key corporate issues. How have brands implemented corporate social responsibility practices into a sustainable business model, and how has doing so strengthened their fundamental business practices as well as their brand to consumer engagement? 

    4:30 - Keynote Presentation

    Speaker:

    Frank Sottosanti, Chief Marketing Officer, Transamerica 

    4:50 - Happy Hour

     
    We always have to think about the long term relationship with B2B. Marketing has to be the enabler of that relationship.
    — Ana Villegas, Marketing Director, MAC Marketing - Dell
     

    THANK YOU TO OUR Lead SponsorS

     
     
     

    THANK YOU TO OUR sponsors

     

    FOR SPONSORSHIP OPPORTUNITIES, CONTACT:

     

     
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    Gabi Madsen

    E: gabi@icsummits.com

    T: (208) 899-1685



    in partnership with

     
     
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    FAQS

    WHO ATTENDS?

    The Colorado Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits.  Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors

    HOW DO I SIGN UP?

    Tickets are on sale here!

    HOW DO I BECOME A SPONSOR?

    Easy!  Contact Gabi Madsen to find out about the remaining openings - gabi@icsummits.com

    ARE THERE NETWORKING OPPORTUNITIES?

    Absolutely!  The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!

    WHAT'S THE DRESS CODE?

    Business casual is recommended - comfort is essential!

    LOCATION/VENUE

    Ritz-Carlton, 1881 Curtis Street, Denver, CO 80202

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    IC SUMMITS CARES ABOUT YOUR PRIVACY - PLEASE REVIEW OUR POLICY HERE